The business world has changed significantly over the past decade. Ecommerce is now a crucial part of the economy, and companies that do not have an online presence will suffer. According to data from research firm eMarketer, ecommerce in the U.S. is expected to grow 14.2 percent in 2015, accounting for 7 percent of total retail sales and reaching a total of $349 billion in sales. As the years go on, online revenue will continue to take a bite out of overall retail sales. AMMEX took the right steps to stay on top of the ecommerce trend, remain ahead of the curve and helps its customers do the same. In addition to embracing ecommerce, AMMEX developed digital marketing resources to increase Web traffic and engage with customers.
In 2015, having an ecommerce platform is crucial to maintaining a successful business. Customers expect to be able to purchase items online. They are unlikely to work with a vendor that does not provide an ecommerce solution, especially if another local vendor does allow online sales.While there will always be a place for in-store sales, customers enjoy the flexibility of online shopping. According to PricewaterhouseCoopers’ Total Retail Survey, nearly half of respondents indicated they like being able to go online whenever they want: day or night.In addition, 27 percent say they shop online because a wider variety of products are available. These days, it is common for businesses to have more inventory available online than in their physical locations. A big-box chain may have 900,000 SKUs available on its Web store. This means all mid-sized distributors that maintain traditional stores need to also have an online site to remain competitive.
Support ecommerce with digital marketing
Many companies fail to adapt to a changing marketplace and perform badly as a result. Just think about how Kodak failed to understand customers’ interest in digital cameras and continued to invest in analog film. Despite being the first company to invent a digital camera, the company filed for bankruptcy in 2012. In contrast, AMMEX recognized early on the need to develop a robust online presence. As a multinational corporation with offices that span the globe, it was necessary for AMMEX to invest in digital solutions. As a result, AMMEX has been named one of the fastest growing companies by both Puget Sound Business Journal and Inc. magazine.
Distributors that partner with AMMEX have the benefit of working with a forward-thinking supplier. AMMEX recognizes the need to support online sales with digital marketing. AMMEX leverages marketing support as a key differentiator. With the shift toward online stores and ecommerce spaces, AMMEX embraces digital marketing.
“Digital marketing engages customers and earns their trust.”
Along with the availability of an online store, digital marketing programs are also an important way to keep customers engaged and earn their trust. According to PwC, 56 percent of customers research a purchase by using a search engine. Moreover, customers regularly turn to social media, especially Facebook, YouTube and Twitter, to learn more about companies and their products.
For this reason, AMMEX developed digital marketing assets, which distributors use as a resource when developing their own campaigns. AMMEX provides educational videos, a blog and social channels to educate potential customers and lead them to make a purchase online.
Whether or not customers choose to make a final purchase online, the Internet figures heavily into their decision-making process. It is important for all businesses to have an online presence bolstered heavily by digital marketing efforts such as search engine optimization, social media or email campaigns. AMMEX develops resources to support distributors and help them get started with digital marketing to bring in more customers. AMMEX embraced the digital revolution head on. It is the company’s mission to help customers do the same.