They say the early bird gets the worm, and this is much more than a cliche when it comes to your disposable glove sales for the year.
In fact, the start of 2015 is the best time to ramp up your sales activity and set a strong pace for the next 365 days. This is because gloves are a residual sales product. Once you land a customer, you will have consistent, ongoing business, and here is how:
Opportunity is out there
For many industries, gloves are a necessity, and for others, this personal protective equipment is an added safety measure and convenience. Whatever the case, demand for gloves is growing, and distributors need to supply gloves to meet that demand.
The industrial, safety and chemical industries, for example, are key markets for glove sales. Despite the common association of disposable gloves and the medical industry, the industrial and safety sector had glove revenue that was on par with the former industry – both at $4.4 billion.
“You have opportunity for disposable glove sales in many industries. Relationship building is key to the success of any sales interaction.”
Additionally, these and other industries, such as food processing, food service, janitorial/sanitation and automotive, are due for large-scale growth in the future. In the food processing and service sectors, for instance, workers are already using up to 20 pairs per day. With these industries having combined growth potential of 29 percent, imagine the possibilities for increased sales.
Plus, consider that gloves are not a one-time deal. Once your customers run out, they will be calling back for more, which means you have guaranteed business as long as you maintain those relationships.
Cultivating relationships with customers
According to Baylor University’s Keller Center for Research, relationship building is key to the success of any sales interaction. You want to build loyalty with your customers, and disposable gloves encourage this behavior.
With a one-time sale, you can contact customers, sell the products and never speak to them again except for follow-up calls or to sell them new products. Because gloves are a residual sales product, you must keep constant contact with customers, which lends to building those relationships
“Relationship building is key to the success of any sales interaction.”
Not only is this beneficial for talking to your customers about restocking their glove supplies, but it also presents the opportunity to tell them about other products. This is particularly useful for selling new products. If, for instance, you have a customer who regularly purchases GlovePlus Black Nitrile Gloves, these frequent calls are the time to tell that customer about upgrading to Gloveworks Heavy Duty Orange Nitrile Gloves.
Maintaining business throughout the year
By listening to and engaging with your customers through regular interaction, you demonstrate your expertise and ability to give them the right gloves for the job. By building this customer loyalty, you hold those relationships with existing customers, but what about untapped sources?
Many industries need gloves, and any potential customers who are not buying from you are buying from someone else. Pinpoint the reasons why you are losing them to the competition and leverage your expertise to net these clients. Let the nature of disposable gloves be the relationship-building tool that sets you apart.