How to Engage the Empowered Customer


In business, industry trends such as big data, social media for business, the influx of Millennials and the rise of the empowered buyer are all having a major impact on the sales industry and its leaders. As of 2016, in the United States, there are 4.5 million B2B sales professionals – How will you leverage the changes and stand out?

The empowered buyer is one of the key industry trends affecting B2B sales professionals. The dynamics between buyers and sellers have clearly changed. At one time, sellers were viewed as the source of information, however, the digital revolution has shifted the balance of power. Buyers are now equipped with much of the information they need to make purchase decisions and has essentially disrupted how and where sellers are able to add value to this process.

“Armed with their research and data, the empowered buyer expects sales professionals to match their expertise and knowledge and then raise it in ways that help them address or even anticipate business needs.”

With a wealth of information at their fingertips, buyers are more informed than ever. Consider these eye-opening statistics from an independent research report commissioned by SAP:

  • Over two-thirds or 68% of buyers wait longer to initiate contact with vendors than they did two years ago because they are doing more research themselves.
  • And when it comes to the actual purchase decision, 80% of buyers typically know exactly what they want before they make contact with a vendor. With so much control, it’s hard to know where today’s vendors fit into the equation.
  • Indeed, 68% of buyers admit they don’t need salespeople to make purchasing decisions as much as they once did, and 91% of buyers say they have higher expectations of vendors and their salespeople than they did two years ago.

Getting the attention of customers, who are constantly bombarded with news, emails, and offers is a major issue for every business. When companies do get a customer’s attention, their offer must be relevant and add value.  It’s clear that connected consumers are empowered consumers.  And for companies and brands that embrace this change -there’s a huge now powerful force that can work as partners to engage and magnify your message.

“It’s not enough to know your products and services, to remain relevant in today’s market, sales organizations need to provide higher-value engagements that meet and anticipate customers’ current and future business needs.”

What are the new benchmarks for sales success?

  • Personalization:  Businesses must provide more relevant and appropriate content that demonstrates a full understanding of customer needs while predicting their future needs. Develop expertise in customers’ challenges. Sales teams need to communicate the details of an offering in context with the customer’s goals and issues. What counts is the impact of the product or service on the customer’s profits, revenue goals, cost reduction efforts, and other critical objectives
  • Trust:  As with all solid relationships, a successful partnership is built on the solid foundation of trust, transparency and integrity. Sales representatives need to be known as the trusted counselors and advisors who can offer decision makers advice on solving important business problems and preparing for trends—counsel that often extends beyond the products or services they’re selling.  According to an independent research report commissioned by SAP: “Trust is rated as the single most important factor when purchasing products from vendors, ahead of experience and cost.  Demonstrating high levels of knowledge about products and services (74%) and about a buyer’s organization (52%) are the most important factors in creating trust.”
  • Experience:  Vendors must look to enhance the customer experience, focusing on a process speed, service consistency and seamlessness across channels.  This means aligning departments like sales and marketing. Leaders from sales and marketing need to collaborate on consistent ways to engage with customers across channels.
  • Insight:   Businesses are transitioning from the cookie-cutter sales process to tailored, actionable and insightful solutions to their business problems. Sales professionals must provide valuable insights to customers that are relevant at different phases of their buying process and—for large B2B purchases—tailoring content for specific accounts. Sharing your insight and best practices and bringing new ways to address business challenges. By knowing what customers care about, you’ll build the certainty they need to accelerate movement through each buying stage.

What can leaders do?

Build a culture of continuous improvement to help your sales reps and streamline the final steps of the close, delivering a buying experience that sets you apart from the competition. And make it easier for your reps to do their jobs.  Give them the tools they need – such as a digital marketing toolkit – so they can demonstrate value to customers.

Increasingly informed buyers can no longer afford to indulge in the outdated approaches from under-prepared, overenthusiastic salespeople. With a wealth of online information at their disposal, buyers have the resources available to them to research vendors and solutions. It is vital that leaders and sales reps recognize the implications of the “empowered” buyer.  If salespeople cannot add value to what buyers already know, deliver unparalleled customer experience, and be trusted advisors, they may soon find themselves left out in the cold.

In any business, staying ahead of the curve is critical if you want to beat your competitors.  The nature of sales is always evolving, and we at AMMEX understand what it takes to keep our distributors up to date on the latest industry trends. We don’t just give you gloves to sell – we help you sell more. Contact us to get started on becoming a distributor today.   If you are already a distributor, speak with your salesperson to discover more about teaming up with AMMEX and the advantages of our Partner Portal Digital Marketing Toolkit and our Sales Acceleration Solution® 

AMMEXHow to Engage the Empowered Customer
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Succession Tips from Inc. Interview with AMMEX Founder


We are proud to share some words of wisdom from our founder Fred Crosetto, Chief Energizing Officer of AMMEX Corporation and AMMEX iSupport, as featured in the recent inc.com article: 4 Ways to Develop Great Leaders. In the article, Fred discusses his succession planning strategies and how he successfully removed himself from daily operations by developing smart, effective leaders.

In business, preparation and planning are the main components of a successful company, but when it comes to succession planning, many senior executives struggle with being able to replace themselves. Finding the next great leader of your business is an important challenge that involves too many variables that busy leaders often struggle to find time to consider. The result is often a reactive process that can lead to a bad hiring decision.  With the right planning and approach, succession can be a seamless transition that benefits the company and its current and future leaders.

“At AMMEX, developing great leaders is a core part of what we do and is one of the ways we have been named to the Puget Sound Business Journal “Top 100 Fastest Growing, Privately Held Companies” a total of eight times.”

How do we do it?
The foundation of AMMEX’s success is built upon key principles that drive us to be better – we all strive to be better every day, and we hold one another accountable to this goal. Developing great leaders is a core part of that success.  In the recent Inc.com article, 4 Ways to Develop Great Leaders; Fred explains how he successfully removed himself from daily operations by developing smart, effective leaders. “These strategies have allowed him to successfully groom the new President of AMMEX, Keyo Gold, and complete the transition in less than two years.”

AMMEX Succession Planning


Four Ways to Develop Great Leaders

1. Recruit a team of A-players.
2. Develop future leaders from the inside.
3. Let young leaders fail safely.
4. Introduce leaders to great thinkers.


How did he do it?
In the interview with Inc.com, our Founder discusses his approach to growing a successful commodities based disposable glove company over the last 28 years.  Succession planning and growing future leaders as the core driver of that success.  When it came time for our founder’s succession as CEO of AMMEX he met the challenge by developing team members from the inside through leadership, coaching and strategy.  Listen to this recent podcast episode from YPO 10 Minute Tips From the Top host Kevin Daum, who recently interviewed Crosetto, a fellow member of the Young Presidents’ Organization (YPO).

“A-players are hard to find and hard to keep, It took me a little bit longer than most people to figure this out, but it’s better to get really great people to work and come in and take things on,” noted Crosetto.

How can you do it?  
Start by recruiting a team of A-players by looking for passion in people.  If you only surround yourself with passionate people driven to be better, then you’ll have a number of potential options to develop into the next strong leader. Turn to the young leadership internally to drive the future of the company, coach and train them by introducing them to great thinkers. Allow your young leaders to fail safely and…….continue reading the full article from Inc.com.

At AMMEX, we believe in our culture of developing employees and in working hard, it has helped us grow stronger together since 1988. Success is not just about disposable glove revenue growth; it is about developing great leaders that become the future leaders of the company.

AMMEX Corporation is a premier importer and distributor of high-quality disposable gloves and barrier protection products. Established in 1988, AMMEX grew into a multinational corporation with offices in the United States, Philippines, China, and Malaysia. Our focus is to support AMMEX’s wholesale distributors with quality products, outstanding service, competitive prices, and proven marketing support to grow their glove sales. Today, AMMEX proudly supplies a wide selection of nitrile, latex, vinyl and poly disposable gloves and personal protection equipment to thousands of distributors in a variety of industries. Whether your clients are in food service, janitorial, medical or automotive, AMMEX has the gloves you need.

AMMEXSuccession Tips from Inc. Interview with AMMEX Founder
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Compelling Reasons Why Business Owners Should Use Facebook


Are you a business owner trying to figure out the real value of social media for your company?

Well, the answer is: SALES!

In what other media platform can your business reach over 1.5 billion people, target exactly the demographic you desire and have direct communication with your customers?  New data released by Facebook and research groups show just how influential Facebook has become for business. Take a quick look at these compelling reasons why business owners should use Facebook

50% of small business owners reported the gain of new customers through social media, most notably through Facebook*

  • 100% of business decision-makers use social media for work purposes, according to Forrester.
  • 68% of consumers check out companies on social networking sites before buying.
  • According to iMedia, 70% of marketers report that social media content marketing has increased their brand awareness.
  • In a local search usage study by Balihoo, 91% of local searches use Facebook to find local businesses online.
  • 56% of Americans have a profile on a social media site and 55% of Americans 45-54 have a profile on a social media site.
  • 51% of Facebook users are more likely to buy brands that they follow or are fans of.
  • 20% of page views in the United States occurs on Facebook according to Infodocket 2012. This is a huge market on the web; if you use social media marketing efforts on Facebook, you could have significant returns to show for it.

Perhaps the most compelling reason to leverage Facebook for your business is that you can target new customers and drive sales through Facebook Advertising. Facebook launched the option to advertise on their platform in 2012. Since then, billions of businesses have leveraged this tool to target their customers.

Your business can use Facebook advertising to target by zip code, keyword, demographics, and more.

You can use Custom Audiences to target using email lists or you can use Partner Categories to target an industry such as small business owners. Today you can reach just about anyone through social media, according to this article from Convince & Convert.

So why are you not using Facebook for your business?  Big or small – business should consider Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your company and increase sales!

*According to Crowdspring

AMMEXCompelling Reasons Why Business Owners Should Use Facebook
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7 Powerful Facebook Facts for Business Owners

Did you know that Facebook now has more active users than China’s entire population – which is estimated to be 1.4 billion?   With 1.5 billion users, Facebook is certainly a force to contend with and it goes without saying that if you are not marketing on Facebook for business then you are losing out on a great opportunity.  Take a look at these 7 powerful Facebook Facts for Business Owners:

  • 1 billion people log onto Facebook daily which represents a 17% increase year over year, as of 9/2015
    The Implication:  A huge and diverse growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  • 1.39 billion mobile active users which is a 23 percent year-over-year increase as of 9/2015.
  • Facebook users are 54% female and 46% male.  The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
  • The Average American Spends 40 minutes on Facebook, according to SproutSocial. What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.  Take a look at how much time is spent on the other social networks:  21.2 minutes on Instagram and 20.8 minutes on Pinterest and 17.1 minutes on Twitter, reports Cowen & Company.
  • Every second there are 20,000 people on Facebook. That number alone makes Facebook a valuable website for business, whether you’re promoting a service, releasing a product or conducting market research.
  • At 46%, the 45 to 55 year age bracket is the fastest growing demographic on Facebook.
  • Facebook users share 3 million pieces of content every minute of every day.  In terms of capturing your target audience’s attention, Facebook presents a great opportunity since you have a larger window of time to work within.

Need more facts to consider before you use Facebook for your business?

Take this mind blowing fact under consideration;  Customized News Feed, Facebook’s recent move to an algorithm-driven news feed means that just because someone is your fan, does not mean they will see your page posts or status updates. Instead, the default news feed is now comprised of content that Facebook thinks that you will like, based on your interactions with content from that author in the past, and interactions by your friends with that content.

This puts a tremendous premium on posting engaging content that will get comments and likes and shares. If you’re not paying attention to your content engagement scores within your Facebook analytics, start doing so now, and testing content types to see what works best for your brand.

Regardless of the reason, now is the time for business owners to embrace and really start using Facebook for their business. Obviously, if you are a business owner, the quality of your product is important, but at the end of the day, your businesses survival depends on sales.  Why not tap into the huge potential customer base that Facebook represents?   1.5 billion Facebook users are waiting for you.

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Don’t be Left Behind: Why Facebook is Key for Business


Even though Facebook is now a household name, It’s been difficult for some businesses to understand why they need to embrace Facebook and are at risk of being left behind. If you find yourself still ignoring Facebook for business or thinking that “Facebook is a waste of time.” or “It doesn’t seem like a professional social network.” or “My kids are on Facebook, why should I use Facebook for business?”  Then, you may want to reconsider.  Here’s some influential statistics that just might change your mind!  Don’t be left behind: why Facebook is key for business.

  • 1.5 billion active global users on Facebook
  • 4.5 billion likes on Facebook generated daily
  • 16 million local business pages on Facebook
  • 2 billion connections between local business and consumers
  • 47% of Americans report that Facebook has a greater impact on their purchasing decision than any other social media platform

Still not convinced?  Then consider this game changer that Facebook recently introduced:  Real-time search.

In October, Facebook added the ability to search within public posts, boosting the social network’s utility as a source of real-time information. Facebook Search will return anything you’re allowed to see from its 2 trillion posts. That includes public posts by all people and pages, not just your friends and “Pages you Like”, as before.  The personalized results will be segmented to highlight posts from trusted news sources, followed by people in your network, lists of the most popular links or quotes about a topic, and then strangers (potential customers).

Don’t get left behind – Your Competitors are on Facebook. Every day that passes, the more your competition promotes across social media.

Not only could Real-time search make Facebook a place that people and business look for perspectives on the news, it could in turn inspire more people to post publicly about what’s happening in the world, since there will be more ways to discover that content than in the feed.  Plus, this update gives Facebook a comprehensive internal search engine. Before, it was good for nostalgia, looking up funny things friends said or “cool photos” they posted. Now, it’s a discovery engine for real-time news that’s just slipped out of the future into the present.

So what does all this mean to a business owner?

This Facebook change has tremendous implications for search engine optimization and your business, since your content shared on Facebook about your brand might now show up on the first page of Google search results for your company name. It is a tremendous opportunity to get your brand or company in front of a 1.5 billion user social media platform and more access to this content will cause people to share more of it.

With facts like these why wouldn’t your business be on Facebook?  It’s not to late to embrace and leverage Facebook for business. Every single day that passes the more your competition promotes across social media. This wave of social media marketing is here to stay… and if you don’t jump on now you are hampering your chances of longevity online – which is where business happens.

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4 Key Reasons to Become a Distributor with AMMEX


As we start the new year, change is on most people’s minds, in the yearly tradition of making resolutions for the New Year. The typical resolutions revolve around our health, our relationships and our finances, but what about our businesses?  Here are 4 Key Reasons to Become a Distributor with AMMEX

The nature of business is always evolving, and changing.  One of the most common business issues is also one of the most perplexing: when successful companies face big changes in their environment, they often fail to respond quickly and effectively. Unable to defend themselves against competitors armed with new products, technologies, or strategies, they watch their sales and profits erode, their best people leave, and their stock valuations tumble. Some ultimately manage to recover—usually after painful rounds of downsizing and restructuring—but many don’t.  We have all heard the old adage:

 “If you keep doing the same thing, then you will keep getting the same results.”

So what are you going to change about this year, to take your business to the next level?  At AMMEX we understand what it takes to navigate change and we support our distributors with new products, state of the art technologies, and wining sales support and strategies for selling gloves and barrier protection products.  And, we don’t just give you gloves to sell – we help you sell more.

“Change produces growthMaybe it’s time to take a different approach this year.  AMMEX distributors grow their glove sales by an average of 31%”

How do we help our distributors achieve this astonishing growth in glove sales? Here are 4 key reasons to become a distributor with AMMEX and why leading distributors choose us-

  • Superior Quality.  Since 1988, we have perfected the quality control process, while still offering a price point that your customers demand. This includes ISO certified facilities, third party control and auditing, pre and post shipment quality inspections, and internal guidelines and that greatly exceed industry standards.
  • Competitive Prices.  Selling a commodity can be challenging, but AMMEX has the tools in place to help our distributors succeed. We know you need to be competitive, but there is more than just price, you need selection and availability along with proven sales support. AMMEX’s global supply chain is optimized to provide you competitive prices, industry leading fill rates and superior order accuracy.
  • Outstanding Supply.  Our global footprint of distribution centers, sourcing and procurement offices, and quality control facilities, not only encompasses all of North America, but China as well. In addition to China, we have offices in Malaysia and the Philippines. The AMMEX global presence and our exacting attention to detail are the reasons we deliver 99.6% fill rates, with 99.8% order accuracy.
  • Outstanding Service.  The service and support we provide our distributors is simply the best! Whether it’s our “Go To Market” sales strategy to support our clients’ glove growth or our innovative marketing programs customized for your business, it all comes down to one thing; AMMEX helps you sell more gloves!

In business, having the right partner is vital for growth, which is why you should take advantage of the unique sales support services offered by AMMEX’s Sales Acceleration Solution®. When you partner with AMMEX you get much more than a supplier, you get a wide array of marketing and sales help to skyrocket your profits and reach a broader client base. In addition, AMMEX carries the widest variety of disposable glove products to meet your customer needs.  Our focus is to support AMMEX’s wholesale distributors with quality products, outstanding service, competitive prices, and proven marketing support to grow their glove sales.

Maybe it’s time to take a different approach this year.  Let AMMEX be the change that accelerates your business growth for 2016.  Interested in growing your business for the new year?   Become an AMMEX distributor today!

AMMEX4 Key Reasons to Become a Distributor with AMMEX
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5 Surprising Sales Tactics Everyone Must Master


Everyone is “in sales.”  Every day, you have to convince someone that you are worth their time.  It doesn’t matter if you sell disposable gloves, if you are the doctor wearing the gloves or the patient receiving the care; everyone is “in sales.”  This concept is not easy for most people to accept especially if you don’t really like selling.  It takes plenty of practice to master the art of selling.  However, there are five basic sales tactics that can begin to make a tremendous difference.  Every conversation is a potential “sale” and here is how to master it. – 5 Surprising Sales Tactics Everyone Must Master

Sell it to yourself

If you do not believe that you can do it, then no one else will either.  Make sure that you are confident in your ability.  Confidence means you believe in yourself, your company, and the product that you represent.  If you can just understand that concept, and truly believe it, then you will start selling more.  A powerful example of this tactic is summed up in the article by the Harvard Business Review,  “If there is one principle that explains why some organizations — Apple, Southwest Airlines, USAA, Cirque du Soleil, the Marine Corps, Pixar — consistently and dramatically outperform their rivals, it is that every person in the organization, regardless of job title or function, understands what makes the organization tick and why what the organization does matters.”  In other words….

 It’s not what you sell it’s what you believe.

  1. Short and to the point

Who are you?  And what do you want?  Really, that is all people want and need to know for them to decide if you are worth their time. Did you know that up to 90 percent of an overall first impression is made based on these two questions?  Firstly, prospects will determine how warm and trustworthy the person is, and secondly, they will try to answer the questions, “what are this person’s intentions towards me?” and “How strong and competent is this person?”  After that, you have thirty seconds to make a great impression.  Everything worth saying can be said in under thirty seconds.  According to the article How to Make a Good First Impression: Seven Tips That Really Work, by Bill Lampton, Ph.D.-

Your first impression determines whether customers want to do business with you and whether other business people want to work with you

  1. Be Bold

The art of communication is not mastered by just knowing what to say, or how to say it. A big factor is knowing when to say it. Studies suggest that you have thirty seconds to communicate your sales pitch.  No one likes to have their time wasted.  Tell them why you are contacting them first and what’s in it for them.  If they are interested, then give all of the background information.  Bold people are not necessarily loud or boisterous, but when they have something to say, they say it.  Bold people stand out from the group. They are confident, courageous, and directed and they have crafted a compelling elevator pitch.  According to this article from Mind Tools, an elevator pitch is a brief, persuasive speech that you leverage to spark interest in what you and your organization does. You can also use them to create interest in a project, idea, or product – or in yourself.  A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.  What’s your elevator pitch?

  1. Subject Line

Subject lines are the most important part of any email. Much like the elevator pitch, your subject lines should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.  If customers do not open your email, then it really does not matter what you have to say.  The subject line is the start of the customer’s experience with you, and in a world of increasing distractions, it can also be the end of their experience if you do not make it captivating and engaging.   Here’s some tips and examples to use for your next subject line.   

  1. Make it Personal

Take the extra time to personalize your interactions with customers.  It is a simple concept, but incredibly valuable. Why?  Because when customers feel like they’re getting personal service, they become better customers.  Numerous studies have shown that happy customers buy more, they buy more often, and they tell their friends to buy, too.  One of the secrets of mastering selling is to understand and practice this key principle from ― Dale CarnegieHow to Win Friends & Influence People:

We are interested in others when they are interested in us.

Successful sales representatives, truly become interested in their customers, which allows them to genuinely personalize their interactions and build strong rapports. The ability to sell can be mastered and confidence is the requirement. You can acquire immediate confidence in your sales ability and close more sales if you will believe in your product, learn how to ask questions, learn how to listen to your prospects, and finally, by leveraging the right partner to help you grow your sales.  AMMEX is the partner that you need!

AMMEX Corporation is a premier importer and distributor of high quality disposable gloves and barrier protection products. Our focus is to support AMMEX’s wholesale distributors with quality products, outstanding service, competitive prices, and proven marketing support to grow their glove sales. AMMEX proudly supplies a wide selection of disposable gloves and personal protection equipment to thousands of distributors in a variety of industries. Whether your clients are in food service, janitorial, medical or automotive, AMMEX has the gloves you need.

AMMEX distributors grow their glove sales by an average of 31%. How do we help our distributors achieve this astonishing growth in glove sales? Contact us today to learn how to become a distributor.

AMMEX5 Surprising Sales Tactics Everyone Must Master
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3 Smart Strategies to Build Your 2016 Sales Now


It is never too soon to start building your sales for 2016.  The average sales pipeline takes about 3 to 4 months to build.  The new year is the best time to ramp up your sales activity and set a strong pace for the next 365 days especially in a commodity business such as disposable gloves and personal protective equipment. This is because disposable gloves are a residual sales product. Once you land a customer, you will have consistent, ongoing business. Start now!  3 Smart Strategies to build your 2016 Sales Now.

  1. Opportunity is Everywhere

For many industries, disposable gloves are a necessity, and for others, personal protective equipment is an added safety measure and convenience. Whatever the case, demand for disposable gloves is growing, and distributors need to supply gloves to meet that demand.  The industrial, safety and chemical industries, for example, are key markets for glove sales. Despite the common association of disposable gloves and the medical industry, the industrial and safety sector had glove revenue that was on par with the former industry – both at $4.4 billion.

“New thinking equals new results.  AMMEX distributors grow their glove sales by an average of 31%”

Additionally, these and other industries, such as food processing, food service, janitorial/sanitation and automotive, are due for large-scale growth in the future. In the food processing and service sectors, for instance, workers are already using up to 20 pairs per day. With these industries having combined growth potential of 29 percent, imagine the possibilities for increased sales.  Plus, consider that gloves are not a one-time deal. Once your customers run out, they will be calling back for more, which means you have guaranteed business as long as you maintain those relationships.

  1. Maintain Open Communication Channels

Healthy relationships thrive on communication. If your business communicates with customers only at their request or when your company needs something, it will be difficult to leverage relationships as a driver of sales. Instead, touch base often with customers to inquire about their progress and to learn how you might be better able to meet their needs and expectations. Communication is a key ingredient in healthy client relationships. You want to build loyalty with your customers, and disposable gloves encourage this behavior. Satisfied customers are active participants who willingly offer the time and information it takes for you to achieve the best results.  With a one-time sale, you can contact customers, sell the products and never interact with them again, except for follow-up calls or to sell them new products. Because gloves are a residual sales product, you must maintain constant contact with customers, which lends to building those relationships

“The value you offer is directly correlated to a customer’s desire to stay connected with you over time.”

Not only is this beneficial for talking to your customers about restocking their glove supplies, but it also presents the opportunity to tell them about other products. This is particularly useful for selling new products. If, for instance, you have a customer who regularly purchases GlovePlus Black Nitrile Gloves, these frequent calls are the time to tell that customer about upgrading to Gloveworks Heavy Duty Orange Nitrile Gloves.

  1. Untapped Customers: Stop the Sales Pitch and Start the Conversation

By listening to and engaging with your regular customers through consistent interaction, you demonstrate your expertise and ability to give them the right gloves for the job. By building this customer loyalty, you hold those relationships with existing customers, but what about untapped sources?

Many industries need gloves, and any potential customers who are not buying from you are buying from someone else. Pinpoint the reasons why you are losing them to the competition and leverage your expertise to net these clients.  Maybe it is time to stop the sales pitch and start the conversation.  For instance, when you call an untapped source, avoid making a mini-presentation about yourself, your company, and what you have to offer. Start with an opening conversational phrase that focuses on a specific problem that disposable gloves or personal protective equipment solves.


New thinking equals new results. Maybe it’s time to take a different approach.  Let disposable gloves be the relationship-building tool that sets you apart for 2016.  Interested in growing your business for the new year?   Become an AMMEX distributor today!

AMMEX3 Smart Strategies to Build Your 2016 Sales Now
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AMMEX Corporation Launches New Website


AMMEX Corporation, a premier importer and distributor of high quality disposable gloves and barrier protection products, is pleased to announce the launch of our new website – https://ammex.com.  After 27 years in business, AMMEX Corporation is rebranding with a new logo and a new website that is designed to provide the ultimate user-friendly experience through improved navigation and functionality. The new site gives customers access to detailed product information and videos with the option to share information across all major social networking sites.

“We are focused on optimizing our company message across our website and digital marketing platforms to help our distributors grow their glove sales.” said Keyo Gold, President AMMEX Corporation.

Our new website is the result of a successful collaboration with Bearpaw Partners Digital Marketing Agency, who designed the site to include a clean and attractive layout, an engaging user experience with enhanced search and navigation, and the capability to provide a more comprehensive and interactive source of company information and services.

“AMMEX is strengthening our corporate brand to be as strong as our product brands” said Steven Ilg, VP of Marketing AMMEX. IIg continued, “Our new website further optimizes our innovative products, such as our AMMEX® Anti-Microbial Vinyl Gloves and Gloveworks® Heavy Duty Orange Nitrile Gloves which are becoming as successful as our core staples such as our Gloveworks® Heavy Duty Latex Gloves and GlovePlus® Black Nitrile Gloves

The site includes extensive product information to help customers understand AMMEX’s complete range of disposable glove and barrier protection solutions. Technical data, videos and applications by industry are all included in the new website to provide a detailed overview of AMMEX’s product line.

“Our brand images now boldly state AMMEX’s prominence in the market place with gorgeous headers opening each page. Our videos are more accessible than ever before. I am excited for the sites visitors to be able to see what we can do” said John Theroux, Visual Media Manager AMMEX.

Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is both responsive and compatible with today’s browsers and mobile devices.  The new AMMEX website gives visitors a captivating experience when researching the latest products and industry trends in the disposable glove and barrier protection industry. AMMEX distributors can now benefit from richer online content that is easier to navigate and share with others across Facebook, Twitter and Google+.

“Our clients and online audiences will now benefit from a fully integrated digital marketing experience stemming from our website. Our rebranded social media platforms offer more opportunities to syndicate our content and strengthen our brand recognition as a premier distributor of disposable gloves.”  said Danielle Salomon, Digital Marketing Supervisor AMMEX.

The new AMMEX website’s refreshed and simplified look, combined with enhanced content, improved search functionality, and optimization for mobile devices allows our customers to better interact with AMMEX online.


About AMMEX

AMMEX Corporation is a premier importer and distributor of high quality disposable gloves and barrier protection products. Established in 1988, AMMEX grew into a multinational corporation with offices in the United States, Philippines, China, and Malaysia. Our focus is to support AMMEX’s wholesale distributors with quality products, outstanding service, competitive prices, and proven marketing support to grow their glove sales. Today, AMMEX proudly supplies a wide selection of disposable gloves and personal protection equipment to thousands of distributors in a variety of industries. Whether your clients are in food service, janitorial, medical or automotive, AMMEX has the gloves your customers need.

For more information, visit https://ammex.com

 

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The Selling Philosophy behind AMMEX


AMMEX is not only an industry leader in regard to its products, but it is also a front-runner when it comes to sales. The company’s leadership in this area stems from a solid philosophy that gets clients the products they need to maximize their own sales while also ensuring AMMEX sales teams close more deals and clients see the brand as an ongoing partnership rather than just a vendor.

The underpinning of this strategy comes from Brian Tracy’s “The Psychology of Selling.” Tracy is a world-class consultant who has written more than 45 books and given at least 5,000 talks across the world. With AMMEX’s dedication to remaining at the top of its industry, it only makes sense the company looks to such an accredited professional and one of his top-selling works for the groundwork of its selling philosophy.

Here are some facets of the AMMEX approach to sales as shown through “The Psychology of Selling:”

Remembering the winning edge theory
In a commodities market, many businesses believe they compete on price alone. However, AMMEX utilizes other methods to differentiate itself from the competition and stand out. This embodies what Tracy described as the winning edge theory, which says top performers make only a small change to get ahead of the competition.

One of the ways AMMEX does this is through its Sales Acceleration Solution®. This program provides distributors with the sales and marketing materials they need to sell more gloves. These items include unlimited glove samples, custom fliers and shareable digital marketing materials, such as blogs and infographics.

“Every AMMEX client receives a tailored approach.”

Conquering the inner game
AMMEX sales representatives confidently approach every interaction with current and potential clients. According to Tracy, this is a key component of closing sales.

“Selling is an inner game,” Tracy wrote. “That is, what is going on inside the mind of the salesperson makes all the difference in his sales performance and effectiveness.”

Every AMMEX rep is a glove expert and utilizes the company’s wealth of digital content to give clients the necessary information to purchase the right glove for the job. Additionally, reps know they may point leads to those resources, keeping them confident throughout the call that prospects will keep AMMEX in mind even after the interaction.

Overcoming objections
Confidence is also key when it comes to facing common objections in AMMEX’s industry. As Tracy noted, a rep’s fear of rejection and prospects’ fear of making the wrong purchase decision are two big obstacles in sales. AMMEX reps utilize strategies like the feel, felt, found approach to show prospects their faith in the company’s products and the unique value proposition for each potential client. Every AMMEX client receives a tailored approach, and this is why AMMEX confidently says, “We don’t just sell you gloves. We help you sell more.”

One of the other major points Tracy made was that a key to selling is being a friend to prospects. This is not a strategy that AMMEX uses only to close the deal; it continues that partnership for years to come. From the cold call to the first delivery to distributors, AMMEX is more than a glove vendor.

AMMEXThe Selling Philosophy behind AMMEX
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